Maximizing the Micro-niches
The world of the adult internet is packed with niches. Ask ten different webmasters what niche is the best to promote and you will probably get ten different answers. Everyone knows the main players in the game: teen, amateur, oral, hardcore, mature etc. But there is a smaller side in adult that many do not venture into. This is the world of the micro-niche and there is money to be made here.
MICRO-NICHE, WHAT THEY HELL IS THAT?
Basically a micro-niche is a niche within a niche. It’s kind of like a subculture. Take for example the blowjob niche. The blowjob niche is huge and everyone has heard of it. Many programs have blowjob sites you can promote. If you narrow it down a little bit to deep-throating now you are in what you might call a sub-niche. Fewer people know about this and there are fewer people that have sites to promote this. Narrow it down again to gagging. There are now even less sites to promote and fewer people that are interested in it. Gagging would be a micro-niche.
There are a lot of micro-niches out there. Trampling, nylons/pantyhose, jeans, high heels, hairy pussies, suspension, several gay categories like bears and gay bondage, wax, latex, upskirts, panties, bukkake, some would say BBW and others. You get the idea. It’s basically anything that is outside of the mainstream. Most micro-niches have a much smaller audience than the primary niches and offer a smaller range in content types. Mature is a niche, mature women in high heels and stockings is a micro-niche.
IF THE AUDIENCE IS SMALLER, WHY BOTHER?
Good question. A very wise person once told me that if you want to make money selling something you basically have two paths. You can sell something that is affordable (maybe even low priced or cheap) and try to sell it to as many people as you can or you can sell something expensive to a much smaller number of people. Perfume companies are great examples. There is perfume out there that cost less than $20 a bottle and many that even cost as little as $10 or less a bottle. These companies are trying to appeal to as many people as they can and sell as many bottles as they can. There is also perfume out there that costs well over $150 a bottle. The companies that make this are willing to sell fewer bottles for an increased price. You could say the cheap perfume is the teen niche. There are a ton of people looking for it so the market is huge and competition for that money is intense. The expensive perfume is a hair pussy site. There is a significantly smaller potential audience, but there is also less competition and those that are looking for this niche understand it is rare and are willing to pay for it when they find it.
So to answer the question, just because there is a smaller audience doesn’t mean that there is less money. Which sounds better to you? 1. You get listed on a big TGP with a teen gallery. Your gallery gets a ton of hits, but there are also another 15 teen galleries on the site that you are competing with or 2. You get listed on the same site with a trampling gallery. You will get less traffic, but you are the only site like that listed. On this TGP your gallery has no other competition so you don’t have to share the surfers and potential sales with any other galleries. If you ask me the second one sounds pretty cool.
TURNNING IT INTO CASH
There are two things that are very important when you are promoting a micro-niche. First, you must understand you target audience. The people seeking out micro-niches are looking for something specific. They know what they like and what they don’t like. They are also familiar with the niche and will know if you are bullshitting them. You have to do your homework. Spend a little time surfing around and looking at the sites that are out there. Find out what it is about that niche that draws people to it. If you are not personally into the niche you may be way off base about what is the attraction of the niche. If you make sites and galleries to promote a site and you write your ads on the site focusing on the wrong aspect of the niche you will greatly hurt your chances to make sales. A little time studying and getting to know the niche will pay off in the long run. Second, understand the market. Find out what is out there as far as paysites and sponsors. I started promoting a micro-niche once and saw the site I intending to promote only had around 5,000 pictures and 1,500 videos. To me that didn’t seem like very much. I was used to seeing some of these mega-sites that had 500,000 pics and 200,000 videos. As I did my homework I found that there really wasn’t much content in this niche and 5,000 pictures was actually a lot for a site to have.
GET THE CLICKS AND SIGNUPS
To be successful in micro-niche (or for that matter any niche) you need to be able to sell your product to the surfer. With micro-niche you have a built in sales point that most niches can’t offer. The content is often hard to find and the surfers know this. If they are surfing around looking for this stuff, they understand just how difficult it may be to find any good quality content. Use this in your ads. Sell them on the fact that they won’t have to spend hours searching only to find the same three video clips and fifteen pictures they have already seen twenty times. That paysite with 5,000 pics may look to you like it doesn’t have much content, but to someone that has spent hours in frustration looking for pics it will seem like an oasis. Your research will really pay off here. When you write ads that really sound like you know the niche and the intricacies of it, the surfers will respond.
Something most people find with micro-niches is that the conversions and member retention is much better with these type of sites. The lack of other competition and the person’s loyalty to the niche are the most likely reasons for this.
So get out there and find some micro-niches to try out. Do your homework, write good ads (shameless plug – click here to see my article on writing good text ads) and start making some extra money in niches you may have never even knew existed. It can be a little bit frustrating at first. The micro-niche learning curve is a little steeper than the norm, but just keep in mind that you are trying to sell the $150 perfume so sticking with it and learning from your mistakes can pay off in the long run.
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