07/19/2006 - Maleflixxx Makes Big Technology Investment

July 19th, 2006, Toronto, ON – Maleflixxx, a global leader in gay adult Video-on-Demand (VOD), announced today that they have completed a significant infrastructure investment to expand their video encoding capabilities. Maleflixxx made this investment in hardware, software and staff to dramatically increase its encoding capacity. This latest step allows Maleflixxx to expand the quality, quantity and variety of content available to its global audience.

“We have experienced strong growth this past year,” stated Eric Johnson, President of Sureflix Digital Distribution, owners and operators of the Maleflixxx global network of sites. “The continued growth of the Maleflixxx network and its roster of exclusive and non-exclusive studios means that more movies from more studios are premiering on Maleflixxx than ever before. To meet those requirements, we have overhauled our encoding suite, streamlined our processes, invested in new software and added two new staff members to help keep up with demand. This allows us to encode more movies, while maintaining the high level of quality that our users have come to expect.”

Maleflixxx encodes every movie it distributes via the Internet in both RealPlayer™ and Windows Media® formats. Every movie is also encoded in 6 different bitrates, from 56Kbps to 1800Kbps, to offer DVD-quality streaming to viewers. In addition, each movie is colour corrected, edited into scenes, and exclusive titles are launched with hardcore and softcore promotional trailers.

“We are committed to providing our partners with the best digital distribution services available,” stated Johnson. “The expansion of our encoding studio is just the latest in a series of ongoing investments to support our partners with more announcements planned for the coming months.”

11/28/2005 - Maleflixxx Makes Pledge of Support on December 1st - World AIDS Day

On December 1st, 2005, International World AIDS Day, $1 (one dollar) from every rental made on the Maleflixxx global network will be donated to support AIDS treatment in Africa.

Eric Johnson, President of Sureflix Digital Distribution, owners of the Maleflixxx global network reports, “All of the proceeds raised by this initiative will be donated to a registered charity that works to support grassroots, community-based organizations and initiatives in their fight against the HIV/AIDS epidemic in Africa. The work of these organizations directly impacts the livelihoods of people and entire communities that are being devastated.”

The United Nations estimates that there are 38 million adults and 2.3 million children living with HIV. During 2005, 4.9 million people became infected with the virus. Around half of all people who become infected with HIV do so before they are 25 and are killed by AIDS before they are 35. Around 95% of people with HIV/AIDS live in developing nations, but HIV today is a threat to men, women and children on all continents around the world.

Started in 1988, World AIDS Day is not just about raising money, but also about increasing awareness, education and fighting prejudice. World AIDS Day reminds people that HIV has not gone away, and that there are many things still to be done.

The money donated by Maleflixxx will be used to provide gloves and surgical knives to midwives in Africa to reduce the rate of mother to child transmission, bicycles to increase the ability of HIV/AIDS educators to reach rural villages and small loans that support the creation of a small business to provide an ongoing source of income and a means to afford needed medications.

“HIV/AIDS knows no boundaries of colour, race or sexual preference. World AIDS Day is about people getting the facts. As members of the gay adult entertainment industry we believe that education, financial assistance and open communications are important tools in fighting this terrible disease. This is our way of working toward a world-wide goal”, says Eric Johnson.

On December 1st, the more you watch, the more you will give to this worthy cause.

Visit www.maleflixxx.tv on December 1st, 2005 for more information.