10/17/2002 - New Frontier Media Signs Search Deal With Fast Search & Transfer

Boulder, Colorado --October 17, 2002 -- New Frontier Media, Inc. (NASDAQ: NOOF), a leader in the electronic distribution of adult entertainment, announced today that its Internet Group has signed an agreement with Fast Search & Transfer (“FAST”), a leading developer of search and real-time alert technologies, to be included in its FAST PartnerSiteâ„¢. FAST PartnerSiteâ„¢ is an integrated marketing tool that drives highly qualified and targeted search traffic to web sites desiring to be more visible to their target audience with guaranteed 24-hour web site index inclusion
through FAST’s network of global portal partners.

The Internet Group’s pay-per-click search engine, Sexfiles.com (www.sexfiles.com), is a leading advertiser-supported adult search engine that provides thousands of adult site listings to users based on adult key search terms. Under the terms of this agreement, FAST PartnerSiteâ„¢ will include Sexfiles.com search listings on a 24-hour basis within FAST Web Searchâ„¢. FAST Web Searchâ„¢ is one of the world’s largest search indexes, serving over 100 million monthly unique users worldwide and utilized by some of the world’s most trafficked search engines, portals, and destination sites, including AlltheWeb.com.

Site listings from the Company’s www.sexfiles.com site will now be made available to individuals who search for adult search terms through FAST’s portal partners.

“Our agreement with FAST demonstrates how the Internet Group is working to develop marketing arrangements with mainstream companies in order to garner high quality sourced traffic that we can monetize in a number of ways,” said Ken Boenish, President of The Erotic Networks.

“Because of our track record of doing business with some of the world’s largest media companies through our Pay Television Group, we are uniquely positioned to execute deals with large, well branded Internet portals that are looking for a responsible partner in the adult entertainment space,”
added Boenish.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The forward-looking statements are based on current expectations, estimates and projections made by management. The Company intends for the forward-looking statements to be covered by the safe harbor provisions for forward-looking statements. Words such as "anticipates", "expects", "intends", "plans", "believes", "seeks", "estimates", or variations of such words are ntended to identify such forward-looking statements. All forward-looking statements made in this press release are made as of the date hereof, and the Company assumes no obligation to update the forward- looking statements included in this news release whether as a result of new information, future events, or otherwise. The forward-looking statements are subject to risks and uncertainties that could cause actual result! s to differ materially from those set forth or implied by any forward-looking statements. Please refer to the Company's Form 10-K and other filings with the SEC for additional information regarding risks and uncertainties, including, but not limited to, the risk factors listed from time to time in such SEC reports. Copies of these filings are available through the SEC's electronic data gathering analysis and retrieval system
(EDGAR) at www.sec.gov.

ABOUT NEW FRONTIER MEDIA, INC.
New Frontier Media, Inc. is a leader in the distribution of adult entertainment content via electronic platforms. The Company delivers the most extensive lineup of quality programming over the broadest range of electronic means including cable, satellite, Internet, Broadband and
video-on-demand.

The Erotic Networksâ„¢, the umbrella brand for the Company's subscription and pay television subsidiary, provides pay-per-view and subscription TV networks to over 32 million cable, DBS (direct broadcast satellite) and C-band households throughout North America. The Erotic Networksâ„¢ include Pleasureâ„¢, TeNâ„¢, ETC (Erotic Television Clips)â„¢, Extasyâ„¢, True Blueâ„¢ and X-Clipsâ„¢. These networks represent the widest variety of editing standards available and are programmed without duplication to offer the most extensive selection of adult network programming under a single corporate umbrella.

For more information contact Peter Shankman at (303) 444-0900, extension 330 and please visit our web site at www.noof.com.